Things that You Must Know About Google Expanding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For various PAA results, each time the user clicks an extra PAA question, then such new dynamically loading question is going to appear below. There have also been a few instances of many PAAs but many would stop after some new questions. It was in the summer of 2015 that such PAA feature was initially shown. Be aware that the organic search feature is essentially a part of the ongoing efforts of Google to be able to improve such search experience as well as to keep the searches in such Google interface much longer.
Compared to the featured snippets, People Also Ask feature now moves around the first page of the SERPs. But, the majority of such PAAs showed at the bottom on that first search result page.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. What you must know that this means that ranking such answer to a featured snippet and that PAA question may lead to many cases of exposure. An info that you must know is that one PAA may show up in more than 20 search result pages.
If you try to rank like the answer in People Also Ask question, you have to optimize in the same way like how you would for that featured snippet. Make sure that you answer the question in a very concise, clear and in such authoritative manner. Having that question or answer to content would give a much better experience for the user by aligning the intent of the user with the relevant content.
It is a great thing that you check out the website so that you can get a lot more info on the benefits of Google expanding the People Also Ask feature. In doing so, you will be able to learn more on the advantages of using the PAA.